On September the 28th, during the Designer’s Week, Falper inaugurated a wide flagship store and anticipated some of the 2021 novelties, in Milan, in the very heart of Brera, the Italian capital of Design and lifestyle, thanks to the new strategic collaboration with Interni Design Experience, an excellence in high-end furniture distribution in Italy. With the opening of the flagship store in Milan, the third one after Paris and Berlin, Falper strengthens its presence on the market, continuing to develop the sophisticated and ambitious distribution strategy based on Flagship stores, Falper Studio and Falper ID retailers.
Designed to welcome professionals and design enthusiasts, increasingly attracted by Made in Italy excellence, the store becomes the stylistic reference point for Falper stores and studios around the world, as well as, along with Paris and Berlin, location for important previews of new products coming up in the next months.
The opening event involved the participation of a selected number of prominent guests such as local developers, designers, architects, journalists, that had the opportunity to discover the space and the novelties presented by the brand.
In the images, from top left: Luca Fallavena CEO Falper, Stefano Cazzaniga and Alessandro Franci CEO and general manager of Interni S.P.A., Victor Vasilev architect and designer of the store. Roberto Cazzaniga, Giulio Petito and Simona Marella respectively project manager, store manager and architect of Falper Milano.